Mikkel Krenchel is a Partner at ReD Associates. He is a social theorist who helps corporations make better bets on the human behaviors that underpin performance in the marketplace. He has designed and led strategy projects for a wide range of global companies in industries including energy, telecom, healthcare, and technology.
Mikkel has deep expertise in applying both qualitative and quantitative research methods to uncover patterns in our social fabric and drive adoption of new ideas, technologies and offerings. In particular, Mikkel has spearheaded many business-to-business projects, building the practice for using human sciences to understand what actually goes on when companies make decisions and adopt new ideas or technologies. Mikkel has a degree in Sociology and International Studies from Yale University and is a former national team rower.