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How do we Use Segmentation to Improve Product Design?

Natasa Goronja - Gayatri Murthy - Isso-Takou Soulémane Djobo

Having gained a broad sense for the state of the industry and the importance of client centricity, we will begin to explore practical tools and product characteristics that will likely be needed in the future. Through case studies, we will learn how segmentation can be used to refine products and services to better serve individual markets.

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